Northeast Business Directory

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It’s a sad reality that in sales, people are going to tell us “Thanks but no thanks!” It’s also a sad reality that people WON’T give you that courtesy and will simply go “M.I.A.” That’s why you might want to ask your ego to leave the room and; Call everyone who either turned you down, […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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By now, I’m sure you’ve heard that you really should put in the effort of writing a handwritten thank you after your appointments. Before we continue, please note that I didn’t say “thank you email”. I said “note”. If I were to ask you why, you’d probably say; “Because it’s a nice, personal touch” or […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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As a parent of 3 awesome kids (who suddenly became 22, 20 and 18) that’s the question I’d find myself asking this time of year. Perhaps its a question you find yourself asking this time of year too? I believe, in many ways, that it’s the wrong question to be asking. Perhaps we should be […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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Photo Credit: entrepreneurialambitions.com I needed to ask my ego to leave the room recently while I evaluated my sales performance. I looked at what I was doing well and what I wasn’t doing so well. While my sales have never been better at Castain Training Systems, I came to the conclusion that I really needed […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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I have a few questions for you that might make you a tad uncomfortable. You’re going to want to avoid answering them and basically NOT deal with what I’m about to bring up but; Sales wise . . . Did you have the year that you wanted to have this year? What have you been […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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Let’s face it, one needs a REALLY thick skin if they want to go the distance in sales! Today, we’re going to go there! We’re going to take about several ways, YOU can stop taking it all so personally and even; Keep yourself motivated at a really high level! Download this episode (right click and […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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It all begins with a dream! For years, I have kept a collage picture frame on the wall over my phone. I change out the pictures several times of year but the most recent version has; A picture of the dorm room I need to be able to afford for my son and starting next […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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First up is our How To Hunt More Effectively program and it’s here to help you create a BETTER communication road map with potential clients. You know, instead of boring them by contacting them the same way, with the same message, over and over again? We talk about how you can change up your message […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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I’ve never been a fan of phone scripts. While I understand the need in terms of delivering the right message, preparedness etc, they usually sound like a script to the poor bastard at the other end of the phone. Also, since they’re often written in “marketing speak” and at a minimum, NOT in each individual sales […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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When it comes to training sales reps to make cold calls, there’s way too much emphasis on how to handle objections instead of what to say (and do) to reduce the probability of getting them in the first place. When was the last time you stepped back and looked at your approach? When was the […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2016. |
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