There’s an old sales adage that goes something like “People buy you before they buy the product” If you’re lucky enough to have a marketing department, their job is to market the company and the product. If you’re really lucky, you’ll have someone or a team of people who do that really well but; their job […]
Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.
Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).