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Question: What typically happens after we connect with someone on LinkedIn? Answer: Absolutely NOTHING! Seriously, NOTHING! Everyone sort of exercises their “right to remain silent”! A typical… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to Sales Playbook Paul Castain is the Vice President of Sales […]

For the last 16 years, I’ve had various decision making roles and I can tell you, without hesitation, that I never knew (and still don’t know) where my next great idea is going to come… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to […]

The first thing I did when the world went to sh*t a few months ago was rethink my entire prospecting cadence, particularly; My messaging What vehicles I would use to deliver those messages to my… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to […]

You know that place on an email where you have your auto signature? It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it! Oh and it can help you facilitate a… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go […]

There are many people who feel that it’s insensitive to try and sell right now and while I couldn’t disagree more; They are entitled to their opinion, until; They decide to take it out on… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to […]

“What should I say in a cold email right now?” “How can I get the attention of a decision maker who never answers the phone?” “What are some appropriate prospecting… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to Sales Playbook Paul Castain is […]

I believe we’d all agree that one of the most important elements of an effective cold email is the call to action? Traditionally, an email call to action consists of things like; “Click… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to Sales Playbook […]

I hesitated writing this today because I was afraid that this would come off as some “I told you so” sermon; t That truly isn’t my intention, so here goes; For years, I’ve… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to Sales Playbook […]

If you’ve ever thought about hiring a sales coach, taking a sales course, etc but found yourself light on funds; There’s hope! There’s a simple way to finance sales coaching and… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go to Sales Playbook Paul Castain is the […]

At the start of the year I offered everyone a really cool, and totally FREE resource. There are 4 PDF’s, 5 audio sales lessons, and a few short articles, all focused on; Helping you kick-ass this… [[ This is a content summary only. Visit my website for full links, other content, and more! ]] Go […]