Northeast Business Directory

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There are psychological tactics that help us; Overcome Fear, Doubt and Procrastination Help Us Get Into Our “Zone” In Order To Be More Productive Create Intrigue and Curiosity With Prospects Create Rapport and Credibility Gain Control Maintain Control Head Off Skepticism and Doubt Expedite Decisions I could go on and on but here’s the point; […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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There are things that we were taught to do in sales, that we abandoned long ago. Perhaps because it felt too formal or scripted; Or perhaps it was never REALLY explained to us why the tactic was so important. So with that in mind, I’d like to reintroduce you to something really valuable. But before […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Have you ever gone shopping and while you were on the checkout counter, found yourself looking through all the little extras at and around the register? Do you think all those “impulse items” just happen to be there or do you think its quite intentional? Do you use the same tactics when you create a […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Painfully “Sales 101ish” moment coming at cha in 3,2,1; People like people like themselves! Bet you never heard that one before, huh? So if people truly like people, just like them, then you’ve probably heard of a technique called “mirroring”. The way most people know mirroring is in the form of subtly copying the body […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Many of us think about referrals as something that benefits the sales rep. I’m here to tell you that it also helps the person giving you the referral too! How? When a client gives a referral they are affirming their decision to do business with you. I’m not seeing a downside to that! When you ask someone […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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This is the time of year when many sales leaders are knee deep in planning their January “Sales Kick Off” meetings. While there are many things you need to consider (like hiring a kick ass speaker) there’s one, absolutely NON NEGOTIABLE thing you need to include but; Before you decide to blow this blog post off […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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Think of the word promise for a moment. It can pack a lot of emotional punch especially; When you’ve been in business for a while and know that promises aren’t always kept and; The impact it can have on you when someone doesn’t follow through. And forgive me for breaking this to you but; There […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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If great attitudes fuel great success then; What do you do when your attitude is less than stellar? Here are 10 ways to give that attitude an enema right quick! 1) Don’t get caught up in that whole “turn that frown upside down” thing! Get it out of your system, vent, talk about it. If […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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If great attitudes fuel great success then; What do you do when your attitude is less than stellar? Here are 10 ways to give that attitude an enema right quick! 1) Don’t get caught up in that whole “turn that frown upside down” thing! Get it out of your system, vent, talk about it. If […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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If great attitudes fuel great success then; What do you do when your attitude is less than stellar? Here are 10 ways to give that attitude an enema right quick! 1) Don’t get caught up in that whole “turn that frown upside down” thing! Get it out of your system, vent, talk about it. If […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2017. |
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