Northeast Business Directory

Reliable Business Directories combined with the Power of Inbound Linking

You meet someone at a networking event, you exchange business cards and next thing you know their newsletter appears in your inbox.
Perhaps it didn’t happen that way . . .
Maybe you agreed to connect on a social network?
Who knows how it happened but its not a smart practice.
Whether you and I like it or not, […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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I remember the day when I regained my confidence enough to set a goal that would take a tremendous amount of effort to attain.
It was a goal that I literally threw away when I had mentally given up.
It was that trip to Disney I wanted to take my family on one day.
The only problem is […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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Imagine a potential client showing up at your shop only to shake their head and walk away.
In their defense they tried the door . . . and it was locked.
The blinds were drawn but they thought they saw movement.
Then they realize its like 11:00 am and you even forgot to flip the little sign over […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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I’ll tell you but you must promise me (via pinkie swear) that you won’t disrespect the process!
You will be tempted to dismiss this because its not a big, glamorous, cool technique.
Alright, I warned you!
1) Decide What You Want
2) By Sunday evening each week . . . create 1 action a day for Monday – Friday.
3) […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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Your Website is like Chili

Your Website is like Chili

Do you like Chili?  Recently I had the opportunity to attend the Devens Chili Cook-off for Autism and found that many other people like chili too.  At least 600 other people also liked chili.  As I wandered throughout all the tents at the event, I noticed that each and every pot of chili was different in a number of ways.  There were Thick, meaty, heavy ones, and there were loose, saucey, spicy ones.  Some had cheese to add, some didn’t.  Interestingly enough, I found myself relating back to how your website is like Chili.  Here are a few of my observations:

  • Is your website chunky and heavy like some Chili?  Does it load slowly?
  • Is your site, clean, like a smooth no meat chili?
  • Is your site optimized so that your chili taste testers can find it?
  • Is anyone serving your chili to your taste testers?  (we refer to this as Website Maintenance)
  • Are you talking to your customers, like the chili folks did today?

At the chili fest there were many other things to do, like a moon bounce, a raffle, a band, and you could buy hot dogs, water, soda or beer.  All of these things were placed around the focus area, so as not to distract the person and their focus of tasting the chili and voting for the best chili.

Quick Fact: The winner received just over 100 votes and second place received 94.

What I like about the chili fest was that the focus was on the chili and the competition!  That is how your website should be.  Many times I get asked, by clients and new website prospects, about adding just about everything to their website.  I always recommend keeping the focus as tight as possible.  If you can keep the focus, then you have a greater likelihood that your website will rank higher on Google.

Get people in line on your website

Are people waiting in line for your services?

One final note:  The beer tent.  This photo should represent the line that is forming at your contact form on your website.  Hopefully you have an offer that is appealing enough for people to get in line and give you money for your services.  If you are not getting enough requests from your website, then you should begin to ask yourself if you are doing a good enough job telling visitors what you do and what you want them to do on your site.  As I relate this right back to the chili cook-off; it’s all about the votes.  If you want to the be the winner, and win the business, by getting the votes, just like they do at these chili cook-offs, then you need to get the votes via your contact form or conversion form on your website.

Kudo’s to the Devens Grill for being out in front on this event, and to the Nashoba Valley Chamber of Commerce which is how I found out about it!


© Lisa March for Reliable Linking, 2011. |
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There is nothing that distracts or screams “Unprepared” and “Lack Of Confidence” more than an over abundance of “you knows” in your speech!
In this week’s podcast, we’ll raise your awareness by including other “filler words” along with 3 very simple things you can do to communicate with a higher degree of IMPACT!
Note: I don’t edit […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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Closed for Columbus Day

Columbus Day

inConcert Web Solutions will be closed beginning for Columbus Day. Our office will reopen on Tuesday, October 11. All website maintenance requests and website changes that are requested within this time period will be completed upon our reopening in the order that they were received.

Enjoy your holiday and Happy Columbus Day!


© Lisa March for Reliable Linking, 2011. |
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Then slow down long enough to question that which you wish to be clear on.
You might also want to tell your ego to go wait in the car because it will surely get in the way as its job is to protect you.
It’s never a bad time to give yourself the gift of thinking and […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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There are parts of my story that I have openly shared and there are parts, that I choose to keep buried away for safe keeping.
I’m not sure what compelled me to write this, but I’ve learned that when the feeling is there, I need to go with it.
As many of you know, I lost everything […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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I hesitated to write this today because I’m not one who likes to jump on bandwagons and then I realized that was exactly why I had to write this.
I’d like to take you back to a younger, thinner and less balding version of myself circa 1984.
I was sitting in a college classroom in the middle […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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