Northeast Business Directory

Reliable Business Directories combined with the Power of Inbound Linking

For those of you Spinal Tap fans out there, you know about the famous amp that can go to “11” . . . I thought this might be a really cool way for you to remember to really and truly HEAR people because . . .
At the core of every human being is a need […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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There are 5 major mistakes that people make with regard to Linkedin invites.
Mistake #1 When you use that God awful template. I hate that template! It is by far the most anti social, social networking tool on Linkedin!
Here’s how it reads . . .
“I’d like to add you to my professional network on LinkedIn”
So here […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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File this one under “easier said than done” because most people agree with the philosophy, agree with the phrase and even label this as “basic stuff”
So basic that the bulk of the population sucks at this!
Any who, here it is in all it’s simplistic splendor . . .
Reach out to your clients and tell them […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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I originally posted this in 2010 . . . I thought we might all need a refresher today!
I was always impressed with those “LiveStrong” bracelets everyone wears.
I was so impressed that I decided not to get one.
I wanted to create one that was more “Castain” specific . I wanted  something that spoke to who I […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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So let me get the easy stuff out of the way first . . .
Your biggest competitor isn’t the other guy/girl dude/dudette or company up the street doing what you do.
Its much bigger!
Its much deadlier and . . .
It’s a silent killer in that most people fail to properly acknowledge its existence.
Your biggest competitor is […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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Take Pictures Of Building Directories: If you sell a product or service that pretty much anyone can use, this tip is for you. The next time you have an appointment in a multi tenant building, take a picture of the building directory. Add these companies to your prospecting list when you get back to your […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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If you’re like most people, and you use an auto signature, you include things like your direct line, perhaps your cell # or maybe even your social networking contact information.
I’m not here to tell you to change that but . . .
I do have so ideas how you add a little something to your auto […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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I went out for a drive the other night and decided to take my wife’s car because she has the sunroof and it was a beautiful evening.
I noticed she was running low on gas and decided to pull into a “full service” station.
Remember those?
Note: With today’s gas prices I think they should not only pump […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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© Lisa March for Reliable Linking, 2012. |
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When was the last time you really thought about the moments when you would, without hesitation say “NO!” “Unacceptable!” or even an emphatic “Homey don’t play that!”?
What I’m really asking you is . . .
Do you know your personal and business boundaries to the extent, that you can clearly define your “Out Of Bounds Markers”?
I’m […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2012. |
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