Northeast Business Directory

Reliable Business Directories combined with the Power of Inbound Linking

People who work with me love to tease me about an expression I have when things are going well.
When things are going well for me or the companies I work with I always tell them that, that’s the precise moment when I get “suspicious and superstitious”
I become suspicious that we are missing something because we […]
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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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There was an interesting article in last month’s Success Magazine on how Howard Schultz, had to rebuild the Starbucks brand.
One of the things he did was just brilliant and cost him nothing but a little sweat and lots of transparency!
He created a series of internal memos he called “transformational memos” to instill confidence in the […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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http://galleries.weddingchannel.com/Wedding-Details/82619/detailview.aspx?id=82619&type=19&WC+Galleries=Hairstyles

esther

© Lisa March for Reliable Linking, 2011. |
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More Coming Soon…

mallorypreview


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OOPS - You Picked the Wrong Website Design Company

OOPS – You Picked the Wrong Website Design Company

Why price should not be your primary decision factor.  While I do agree that price has to play some part in your decision regarding which website design company will be the one to produce your new website or even your regular website maintenance, it should not be the ultimate reason you pick a company.  Price, in the website design industry, can vary greatly.  It is very dependent on what you tell each company that you talk to about your project and in many cases it is very difficult to compare apples to apples.

However, let me give you a scenario that just recently happened to me.  While I understand that price is important, I don’t live in a bubble, and I know that our pricing can be high or low, depending on the other competitors that our prospective customer also contacted.  I rarely know, in the beginning, who those companies are, and frankly it doesn’t really matter that much to me, as a web design company owner.  My job is to solve your problem.

So when you choose to meet with me, I have determined one thing already, you want to work with us.  Or, you at least know that we are on your short list.  Otherwise, you wouldn’t take the time out of your busy schedule to meet with myself and my team, and you certainly wouldn’t bring 3 employees with you as well, if we were not on your short list of web design companies.  This is exactly what occurred with a prospect in February 2011.

When I followed up on the quote for the client a few weeks later, I was told that they had chosen someone else to work with them on their website design.  While disappointed in their decision, I understood, I can’t win every job, if I would, I would be Steve Jobs or Bill Gates, and I am not!  I always ask why they chose someone else and sometimes I get answers, other times I don’t.  This time, they were happy to tell me why.  Price.  They indicated that our price was three times that of the company that they chose.  Now, just for the record, as I mentioned before, this is common in our industry that pricing varies and sometimes we are lower, sometimes we are higher, in this case we apparently were higher, and quite a bit so.

I followed up with, “is that the foremost reason that you chose them over us?”, the response was “Yes!”.  So I continued… “Thank you for your honesty, May I ask who you chose?”  They replied.  I said sure, I have heard of them.  Then the call ended, and I promptly went to the competitors website, to which I found that it would not load.  Yep…the company that just chose another web firm over ours, chose to go with a company who’s website was down.

Be very mindful of who you choose to do business with, regardless of the industry.  It’s important to do your homework, get references or Linkedin Recommendations, and understand what the makeup is of the company that you are choosing.  Price should not be your sole reason.


© Lisa March for Reliable Linking, 2011. |
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If you are down with old school, straightforward, NY Dolls style punk you must come see Pale Moon Gang live. They are brilliant!!

Check out a song from when they played at CBGB’s
http://www.youtube.com/watch?v=lh598husmgo

Their album is on iTunes too and it’s a steal :) Ok, I’m done promoting. Look at my favorite photos now :) !

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I hear it again and again.  ”I wish I had more time…for family…for sales…for other career opportunities…FOR THE IMPORTANT THINGS.”  Well, you don’t.  And neither does anyone else.  One brain and 24-hours per day.  That’s it!  Here’s how to use both to ensure you live life to your maximum potential, success, and happiness…Before a week starts identify the top three “wants” you have.  Then proactively schedule specific days and times for those “wants”, turning them into non-negotiable “will haves”.  Remember, everyone gets just 24-hours per day.  And you can’t find more time, make more time, or buy more time…you can only TAKE the time that exists to do that which is most important to you.  Do it before the week starts and you ensure you get what you need.

Today, being the last day of the month, I’m planning my entire April.  Every action step…for every goal…in every area of my life is identified and proactively scheduled into my calendar as non-negotiable commitments.  I have now planned and committed to the best April possible in accordance to my predetermined goals…before April has even started.  I got what I need.  Now, the world will have to fight for what’s left!   This is the exact opposite of what most people do.  Would you like me to help you with your goals and productivity?  Do you need to stop being busy and start being productive?  Contact me. It’s how I help people just like you.


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This is the kind of post that you write and feel like a wuss the whole time but things need to be said and perhaps a lesson can be learned.
Back in December, I mentioned that “someone very close to me” was diagnosed with Breast Cancer. I mentioned how lucky she was to have found it […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning.

Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration). The purpose is to maintain relevancy, reinforce your brand identity, and provide a means to attract new viewers (and customers) while providing a reason for current customers to come back frequently.

Step 4

Create a checklist to help with the details.

Think of your content as a well-oiled sales tool. If it isn’t properly maintained and serviced on a regular basis, it becomes rusty and stops working properly.

Conclusion

So there you have it. Using the six-step content strategy process outlined here, you can develop, create, and maintain better, more effective content – creating useful, valuable marketing communications tools that will deliver a consistent, actionable message to your marketplace.

A good content strategy will help you more easily identify, create, and maintain the various marketing communications tools every company needs to be successful. A workable content strategy enables you to build, populate, and maintain a website more efficiently; build and maintain your brand identity more effectively; and develop new business more easily.

It’s never too late to start.


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It was the summer of ’92 and I found myself in a meeting with a “consultant”. A consultant  who would still suck even if Santa brought her mad skills for Christmas!
The worse part was everyone in the meeting understood that . . . except the consultant.
She was using every cliché in the book and quite […]
Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


© Paul Castain for Reliable Linking, 2011. |
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